Taiwanese tech giant, ASUS today announced 4 new additions to its innovative and stylish ZenBook and VivoBook family: the ZenBook 13/14 (UX325/UX425), the VivoBook S14 (S433) and the VivoBook Ultra K14 (K413). Strengthening its 15% market share in the Consumer Notebook segment, ASUS India is affirmative about this new line up powered by 10th Gen InteI® Core™ mobile processors.
Commenting on the launch, Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, ASUS India said “Consumer laptop segment is undergoing a renaissance, especially in this current situation where technology is increasingly becoming even more interconnected. We take pride in bringing the latest innovation to our consumers with the new line up of ZenBook and VivoBook powered by Intel 10th Gen Processors. The unmatched portability combined with a power-packed performance will definitely set pulses racing high. We believe these new offerings are all set to win hearts across the country with their unique design and eclectic hues.”
Rahul Malhotra, Director – Retail, Intel India said, “Intel’s highly integrated 10th Gen InteI® Core™ mobile processors enable incredibly immersive entertainment on remarkably thin and light laptops. 10th Gen Intel Core processor-powered systems featuring Intel® Iris® Plus graphics take a huge leap forward in gaming, streaming and creativity, enabling a smooth and vivid experience on highly portable devices. The new line up of ZenBooks and VivoBooks powered by 10th Gen Intel Core processors are examples of the power-packed innovation possible in mobile PC platforms today.”
ZenBook 13/14 (UX325/UX425): Specifications & Features
Asus claims the latest ZenBooks come with the world’s thinnest 13.3″ and 14″ laptops designed for ultimate portability thanks to the 4-sided Nano Edge display with 90% screen-to-body ratio for a more immersive viewing experience and a compact all-metal 13.9 mm chassis that’s perhaps the sleekest that ever was. At 1.07and 1.13 kg, ZenBook 13 and 14, the laptops are the thinnest ever variants to feature such versatile connectivity with an unrivalled set of I/O ports including the Dual Thunderbolt™ 3 USB-C®, USB Type A, MicroSD card reader, and HDMI.
Multitasking becomes simpler than ever before with productivity-boosting features, including an ergonomic design featuring Number Pad, edge-to-edge ergonomic keyboard with the precision-engineered Ergo Lift hinge that improves typing comfort, cooling, and sound quality.
These ZenBook Laptops are powered by the latest up to 10th Gen Intel® Core™ i7 processor with up to 16 GB RAM and 1TB PCIe 3.0 SSD. Furthermore, it is equipped with an IR camera for password-free face login with Windows Hello. The ZenBook 13 and 14 are available in a luxurious Lilac Mist and glossy Pine Grey hues with a classy spun-metal finish that elevates their looks.
Price
The newly launched ZenBooks are available at a starting price of Rs. 79,990. Moreover, it will be sold via Amazon, Flipkart and offline retailers today onwards.
VivoBook S14/Vivobook Ultra K14 (S433/K413): Specifications & Features
At the intersection of power and personality, the VivoBook S14 and VivoBook Ultra K14 are designed for the vibrant youth that believes in breaking away from the norm. These VivoBooks feature a three-sided Nano Edge display with ultra-narrow bezels and 84% screen-to-body ratio. At 1.4 kg light and as thin as 15.9 mm, the laptops simply slips into your backpack with its ultrathin profile and delightful portability.
The new VivoBook S14 is powered by 10th Gen Intel® Core™ i7 processors and up to NVIDIA® GeForce® MX250 discrete graphics, with up to 8GB RAM, and a 512GB PCIe® SSD. This is bolstered by a long-lasting battery that goes to 60% in just 49 minutes. The VivoBook Ultra K14, on the other hand, is equipped with a 10th Gen Intel® i5 CPU with up to 8GB RAM and 512GB M.2 PCIe® SSD.
Comprehensive connectivity becomes seamless with these laptops that offer an I/O set replete with USB-C, HDMI, and SD card reader. The fingerprint sensor ensures that your private data remains confidential while you connect with the world. In addition to some solid features, the VivoBook S14 comes with a set of unique stickers to add your signature style to your device.
The VivoBook S14 is available in rich shades of Resolute Red, Gaia Green, Indie Black and Dreamy White. The VivoBook Ultra K14 offers Indie Black, Transparent Silver, and Hearty Gold shades so you can match your style.
Price
The VivoBook S14 is available at Rs. 67,990 and will be sold via offline retailers from today itself. The VivoBook Ultra K14, however, is priced at a starting price of Rs. 39,990 and is available for purchase on Amazon.in and other offline channels.
Detailed Availability & Pricing
| Model Name | Starting Price | Availability from 30th July onwards |
| Zenbook 13 UX325 | 79,990 | Amazon/Flipkart/Offline Channels |
| Zenbook 14 UX425 | 79,990 | Amazon/Flipkart/Offline Channels |
| Vivobook S14 S433 | 67,990 | Channel/LFR |
| Vivobook Ultra K14 K413 | 39,990 | Amazon/Offline Channels |
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